One of the last remaining mysteries surrounding HTC’s sweet-looking new smartphone is what HTC would call the new device, which has long been codenamed the HTC M8. Word is HTC’s sequel to the HTC One will be called…wait for it….wait for it….”The All New One”.

This move is somewhat reminiscent of Apple’s decision to label its third-generation iPad as “The New iPad,” although I should note that Apple has wisely never again used this as a name for one of its products — the iPhone 5s wasn’t just called The New iPhone, for instance. We can only hope that this new name is simply a trial and that the device will actually be called something less insane.

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