Home Depot, as sponsor of ESPN’s College Gameday, likes to come up with collaborative promotion for their brand and for ESPN’s weekly football show. But today they failed in spectacular fashion with the below tweet, featuring two African-American bucket drummers and a monkey. It was an attempt to be clever but, instead, it just played on an old, horrendous racial caricature.
Home Depot is now in damage control overdrive on social media, which in their view means a simply copy and paste towards every person that complained. It will be interesting to see how this plays out and if ESPN responds with a statement of their own.
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